With key conversion data restored, within Melodics’ first month with RescueMetrics, CPAs began to reduce - and their retargeting audience grew. Alongside this, 22% of conversion data has been unblocked, along with 15% more visibility over iOS purchase events. RescueMetrics has restored user cookies being prematurely reset for over 20% of users. It was quick and easy to set up, supported all of our platforms - and resolves all elements of analytics disruption we were facing”Ī snapshot of their RescueMetrics dashboard demonstrating incremental uplifts in data being sent through to their platforms “There was essentially no risk in giving this a go. They also have restored confidence in testing new channels. Since installing RescueMetrics, not only do they have this visibility back. They lost 25-30% of their conversion data as a result - and began winding back investments on paid social as they couldn't prove the performance of these campaigns. The digital marketing team had started to truly see the impacts of these issues following the rollout of iOS 14 in early 2021. iOS and Safari users were a lucrative market to target, but ITP/ETP and iOS 14+ changes meant ad platforms are unable to effectively reach this segment.īecause of this, measuring campaign performance was fraught with challenges.These tools break the signal between browser data and platform pixels.
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